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| Ben Stiller, left, as Derek Zoolander and Owen Wilson as Hansel walk Valentino's runway in Paris, drawing attention to the fashion show and a "Zoolander" sequel. (Pascal Le Segretain / Getty Images for Paramount Pictures) |
Announcing a film sequel is
a little like debuting a fashion collection — you need to get creative if you
want to truly make a splash.
To officially confirm the
start of "Zoolander 2" — a long-discussed follow-up to the
over-the-top 2001 satire of the fashion world — costars Ben Stiller and Owen
Wilson made a surprise appearance Tuesday at the Valentino show at Paris
Fashion Week in character as air headed rival models Derek Zoolander and
Hansel.
As the two strutted the
runway and pouted for the cameras in what may well wind up as a scene in the
film, Paramount Pictures announced that the sequel — which, like the first
film, will be directed by Stiller — will hit theaters Feb. 12, 2016.
In an era when the
boundaries between film and fashion — realms equally obsessed with beauty and
image — have grown ever blurrier, here was a case of Hollywood literally
hijacking the haute couture world.
"Fashion is a very niche industry, and by
doing this, you break the bubble," said Joe Zee, editor in chief of Yahoo
Style, who served as a fashion consultant on the first "Zoolander." "Fashion
and film have always had a relationship, but this is where you finally see the
merger of fashion and pop culture.
Hollywood has had a long
history of trying to leverage pop culture's passion for fashion both on-screen
and behind the scenes. There may have been no "Zoolander" without
director Robert Altman's 1994 film "Ready to Wear," which took place
against the backdrop of Paris Fashion Week and featured designers including
Sonia Rykiel, Jean Paul Gaultier and Christian LaCroix in cameos.
In recent years, as funding
for films has tightened and marketing budgets have shrunk, studios and
filmmakers have been exploring ways to bring the fashion element beyond the
multiplex. Inspired-by clothing lines and movie-merchandise tie-ins have become
the norm. To piggyback on the release of its new live-action
"Cinderella," the Walt Disney Co.'s consumer products division is
offering everything from $4,595 Jimmy Choo glass-slipper-inspired shoes to
light-up fairy godmother wands.
Some films have forged even deeper
relationships with the fashion business. Catherine Martin mined the Brooks
Brothers archives for her Oscar-winning costume design work in director Baz Luhrmann's
2013 remake of "The Great Gatsby," with Brooks Brothers returning the
favor by launching a Gatsby collection of ties, jackets and accessories. More
recently Arianne Phillips, costume designer for the action film "Kingsman:
The Secret Service," designed an entire Savile Row inspired 60-piece
menswear collection pegged to the launch of that movie.
Meanwhile, actors have all but entirely
replaced models as fashion designers' muses and the faces of their collections.
Jennifer Lawrence has done several campaigns for Dior and almost always wears
Dior on red carpets.
Some actors have even stepped into the role of
designers, issuing clothing collections that bear their imprimatur, such as
Matthew McConaughey's JKL line, which debuted in 2013, while, on the flip side,
designer Tom Ford made his directorial debut with the stylish 2009 drama
"A Single Man."
"It's all about partnering with people
that makes sense in as organic a way as possible," said Annie Georgia
Greenberg, senior style editor at the fashion website Refinery29.com. "If
more people are let into this exclusive world, no matter if it's making fun of
it, I think it's ultimately positive."
"In the fashion world,
if you go away for a year, it's changed," Stiller said. Times fashion critic Booth Moore
contributed to this report from Paris.
Source : Los Angeles Times
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